Price Sensitive Consumers Grapple with Tokyo's Cost of Living

Higher fuel prices drove up Tokyo’s cost of living at the fastest pace in 16 months, although the increases were still tiny compared with those confronting consumers in other economies, where central banks are pulling back stimulus. Prices in Japan’s capital, excluding those for fresh food, increased 0.3 percent last month from a year earlier, the Japanese Ministry of Internal Affairs reported yesterday.

The result matched the median estimate from economists. Overall gains continued to be limited by plunging mobile phone fees, even as energy prices surged 14 percent, the most since 1981. Japanese inflation, long a global laggard, is slowly but steadily picking up after climbing above zero at the end of summer amid spiking global commodity prices that have boosted costs for local businesses to a 40-year high.

The latest inflation data were released after Japanese Prime Minister Fumio Kishida on Wednesday announced the release of national oil reserves in concert with the US and other nations to cool surging crude prices. Japan’s gasoline prices at the pump have risen to a seven-year high. Still, the country’s consumer price gains remain far below the Bank of Japan’s 2 percent target, locking the central bank into its stimulus for the foreseeable future even as the US Federal Reserve and other peers start to change direction.

“Inflation is likely to keep rising gradually due to energy prices, but it won’t be sustainable until Japan has wage growth, more vibrant economic activity and companies are confident enough to raise prices,” Norinchukin Research Institute economist Takeshi Minami said. A raft of government moves to help households and struggling businesses have also clouded Japan’s price picture.

A discount campaign to help the ailing tourism industry last year, for example, is now causing hotel prices to jump by more than 50 percent by comparison. Those gains could unwind when the Go-To travel subsidies are reinstated as part of a stimulus plan announced by Kishida last week.

Meanwhile, the cost of phone service has plunged by about half under government pressure on telecoms to lower their fees. Stripping that out, core inflation would likely hit 2 percent nationwide this month, Dai-ichi Life Research Institute said. Rising energy and commodity costs, though, appear to be a consistent factor. Bank of Japan board member Junko Nakagawa, in an interview with Bloomberg this week, said that she expects energy markets to exert upward pressure on Japanese prices along with a weaker yen, boosting the cost of imports.

Even as Japanese businesses grapple with climbing costs for raw materials, most are still reluctant to pass their pain on to consumers, who are known for being price sensitive after years of deflation and anemic wage growth. One risk for the economy is if higher gas prices start to discourage shoppers. Consumer spending is key to the recovery with COVID-19 restrictions easing, and with traditional growth drivers of trade and manufacturing being squeezed by global supply chain issues.

(Source: Taipei Times | Pic: View from Roppongi Hills, Matthew Kenwrick)

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